Online Marketing – Your Businesses Key to Success

Three Upcoming Digital Marketing Trends You Can't Ignore

by Genesis Soto

The changes in social media marketing and SEO come so rapidly that it can leave some small business owners wondering which way to turn. If you're looking for a way to position your small business for success this year, it's important that you understand the evolving digital marketing trends. Here's a look at some of the things that you should consider as you establish the coming year's marketing and social media plans.

Mobile is Growing Rapidly

If you haven't heard the recommendation yet, you're going to hear it soon: optimize your sites for mobile devices. With a demanding schedule that keeps many consumers away from the computer and the ease of access on smart phones, many consumers are relying on mobile sites for research and to keep in touch with their favorite brands. If you overlook this trend, you're going to be missing out on a large part of your potential target market. In addition to considering your website for mobile access, you should also be considering the things you share on social media. Images and videos distributed on social media should be mobile-friendly, too.

Social Media is Driving Marketing

An increasing number of consumers are using social media, and that means that there's a lot of consumer data tied up in social media platforms. If you want to capitalize on this marketplace in the most effective way possible, you're going to want to use that data to your advantage. Evaluate the demographics of the consumers who follow your brand and interact with you on social media. Assess the social media statistics about what they are looking for and use that information to guide your marketing decisions. Create targeted advertising and campaigns that focus on specific segments of your target market for the most success.

Everything Should be Tested

Before you put any marketing material out into the consumer marketplace, it should pass through a team dedicated to testing the links, the images, the ad response and all of the other components of your marketing materials. After all, the last thing you want to do is send out a marketing email only to find that the key link in the email isn't routing where you want it to go. Capitalize on user testing with a small team in-house to avoid these problems.

With the consumer marketplace shifting to a more human experience and connections to brands, it's important that you keep up. With the tips presented here, you'll be better prepared to grow your business in this dynamic environment. Work with one of the local digital marketing services for more advice about marketing your brand.