Online Marketing – Your Businesses Key to Success

4 Ways to Get More Traffic to Your Blog

by Genesis Soto

Whether you own a hair salon or landscaping company, having a blog on your website can get the word out about your business. When people read your blog posts, they will learn information about your business and may decide to purchase your products or services. However, your blog won't do your business much good if no one is reading it. Here are four ways to get more traffic to your blog:

Create Engaging Content

If you don't spend much time brainstorming creative topic ideas for your blog, you probably won't gain many readers. The type of information you post on your blog should be interesting and not easily found on other websites. For example, if you own a dental office, posting a blog about how to maintain healthy teeth is too general. Instead, consider posting dental care tips for diabetic patients or pregnant women.

Make Your Blog Mobile Friendly

Many people read their favorite blogs via their smart phones and other mobile devices. If your blog is not optimized for mobile use, users may have a difficult time reading your content and will not likely return. If you spend the time to make your blog more mobile friendly, you will have more visitors.

Use SEO-Friendly Titles

Because many Internet users search for certain keywords on Google and other search engines, it's important to create SEO- (search engine optimization) friendly titles. Once you have come up with your blog topic, think about what kinds of keywords people would search for to find your blog post. For example, if are giving advice on how to deal with frizzy hair, using keywords like "frizzy hair tips" or "frizz free" in the title may get your blog ranked higher on search engine pages.

Post Regularly

If you want to have a blog on your company website, it's important to post on a regular basis. If you only put up a blog every few weeks, people will eventually lose interest and stop visiting your website. Aim to post at least one or two blogs a week. If you have trouble coming up with topic ideas, think about hiring an experienced freelance writer to write some of your blog posts. Search engines also tend to rank websites higher if they post content regularly.

Do not get discouraged if you don't get a lot of traffic right away. If you are patient and follow these tips, more people will visit your blog. For even more tips, contact an online marketing service.